Viticula supports and accelerates the dreams of female founders and CEOs by integrating business strategy, financial data, and personal values.
Viticula Financial is a boutique financial strategy and virtual CFO firm supporting female founders and entrepreneurs.
Rather than separating business strategy from finance, Vitcula’s approach is to apply a metric-based financial strategy that works with business strategy to ensure long-term growth and profitability.
By offering long-term and short-term financial strategy advisory support, there’s an option for every entrepreneur who wants to feel more confident and in charge of their business’s finances.
Meet the Team
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Founder
Kristen Hillman is the founder and CEO of Viticula, LLC. Before launching Viticula, Kristen spent over 25 years working for private equity investment and management companies in accounting and finance leadership roles. She obtained her CPA license in 2000 and holds a Bachelor of Business Administration in Accounting from Texas A&M University. Her expertise lies in empowering founders and CEOs to make confident and informed decisions while creating predictable profitability, growth, and achieving long-term goals.
Since starting her business, Kristen has developed an intimate understanding of online service-based businesses. As a result, all financial reports are customized and simplified to empower her clients to feel confident making business decisions.
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Bookkeeper
Anna holds a Bachelor of Business Administration in Finance from Texas A&M University. She went on to teach mathematics, driven by her desire to help students thrive through education and to see the importance of quantitative reasoning. She then shifted her focus to organizational support, assisting with the systems and data that drive decision making.
Anna has joined Viticula Financial as bookkeeper and desires to support clients with accurate data to help guide their company.
Why Viticula?
Viticula: "Little Vines" in Latin, mirrors my love for family and wine. In my journey as a businesswoman and mom, I've had the privilege of part-time homeschooling my kids, Josh and Leah—a gift of time I cherish deeply.
Add in a relaxing meal with good food, good wine, and good friends, it’s about as close to my happy place as possible.
Just as wine brings people together, Viticula fosters businesses in a safe and collaborative space. It’s my vision for you to feel relaxed, confident, and excited as we strategize and plan your passion-driven success.
Cheers to you and your dreams,
Kristen