Viticula supports and accelerates the dreams of founders and CEOs by integrating business strategy, financial data, and personal values.

Viticula Financial is a boutique financial strategy and virtual CFO firm supporting founders.

Rather than separating business strategy from finance, Vitcula’s approach is to apply a metric-based financial strategy that works with business strategy to ensure long-term growth and profitability.

By offering long-term and short-term financial strategy advisory support, there’s an option for every founder who wants to feel more confident and in charge of their business’s finances.

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Why Viticula?

Viticula: "Little Vines" in Latin, mirrors my love for family and wine. In my journey as a businesswoman and mom, I've had the privilege of part-time homeschooling my kids, Josh and Leah—a gift of time I cherish deeply.

Add in a relaxing meal with good food, good wine, and good friends, it’s about as close to my happy place as possible.

Just as wine brings people together, Viticula fosters businesses in a safe and collaborative space. It’s my vision for you to feel relaxed, confident, and excited as we strategize and plan your passion-driven success.

Cheers to you and your dreams,

Kristen

“I feel empowered, relieved, confident, and encouraged! It’s an incredible relief to see everything on paper and understanding the percentages of expenses and revenue so I can make informed decisions. There are a lot of moving parts on starting a business, this has given me understanding of what to aim for and plan for cash flow so that I can create a healthy business.”
-Amber
“Kristen is a total game changer. I have used a bookkeeper for years, but Kristen is truly next level. Her experience and expertise are unparalleled. She has become a trusted advisor to my business and has taken so much stress off my shoulders. As CEO (even with a financial background) it is stressful making financial decisions in a vacuum. I truly feel like I have a teammate now as I make big financial decisions. Hiring Kristen is an investment in your business, your confidence, and your stress reduction!”
-Corinne
“I no longer have to worry if I’m making smart investments in my business, whether it’s for marketing or growing my team, because Kristen will review and make sure it falls in line with our budget. She has given me peace of mind. She has also been able to analyze my income and expenses in ways that I would never be able to do myself. Her reporting is amazing. I know so much more about my business than I did before Kristen started helping me.”
-Loren