Ditch the fear around your numbers and grow your wealth.

The Table is a safe and accessible space to build your financial IQ and drive profitability of your business.

As an entrepreneur, you need to learn a lot about a lot

Many of the courses you take, from starting out to growing and scaling, fail to teach you how to manage your money and implement a financial strategy that sets you up for profit.

Imagine having the clarity, confidence, direction, and guidance on how to be financially healthy for your specific goals.

You deserve to have a sustainable, thriving business that supports your desired lifestyle, so you can focus on what you love without financial stress.

This is why I created The Table

… to offer women a seat for safe and encouraging conversations about taking control of their finances and building wealth, all at a fraction of the cost of traditional 1:1 support.

Trusted by:

AND I KNOW WHAT YOU’RE THINKING…

“Personalized financial advice will cost me thousands of dollars, every month.”

But whenever you hear that other service-based entrepreneurs are paying themselves a regular wage or strategizing their offerings around profit margins, you’re left wondering, “How?”

You know your services are top-of-the-range, but you can’t for the life of you figure out why more sales don’t equate to more money in your pocket.

You’ve tried hiring an accountant, but they haven’t helped you gain any more clarity on what your numbers mean or how to manage excess or lean cash months.

You’re overwhelmed, anxious, and embarrassed to admit you’ve gotten this far in business but still don’t have a handle on your finances.

It feels like you’re always left guessing where to focus time and financial resources to achieve the goals you’ve set for yourself.

If it feels like you’re the only one who missed “financial management school”, I promise you, you’re not alone. 

You’re invited to a safe space for conversations about money …

Where Every Woman Has a Seat

Affordable monthly support, resources, and guidance to elevate your business profitability, grow your wealth, and ditch the fear around your numbers.

“I feel empowered, relieved, confident, and encouraged! It’s an incredible relief to see everything on paper and understanding the percentages of expenses and revenue so I can make informed decisions. There are a lot of moving parts on starting a business, this has given me understanding of what to aim for and plan for cash flow so that I can create a healthy business.”

AMBER
Mindset & Momentum Coach

SO WHAT IS THE PROBLEM?

Let’s break down a few myths holding you back from your dream financial reality:

  • MYTH #1: “If I just make more sales, I’ll have more money and my money problems will be solved.”

    This is the most common belief I hear. Unfortunately, it doesn’t work like this. Without a clear understanding of where your money is going and how to manage it effectively, increased sales often lead to more complexity and higher outflows.

  • MYTH #2: “I have an accountant, isn’t that their job to manage my finances?”

    Accountants handle bookkeeping and/or taxes, which are all about history. For real success, you need to understand your financial health and ongoing financial strategy which goes well beyond an accountant's typical responsibilities.

  • MYTH #3: “I’ll pay myself a regular wage when my business takes off.”

    Delaying your pay adds stress and uncertainty along with money mindset blocks. Honestly, there will never be a “right time” to start. Without understanding how much to spend or pay yourself, you’ll likely always struggle with cash flow and financial clarity. Consistent wages ensure stability for both your personal and business finances.

With every new income milestone or stage of growth, there will be new financial questions and challenges.

It’s about getting into the driver's seat and using the data to create a plan for where you are now and where you want to be.

Reap the benefits of a personal CFO (without the price tag)

At The Table you’ll have:

  • A safe place to ask questions, deepen your financial knowledge, and strategically grow your business

  • In-depth support, guidance, and insight from a business advisor, accounting, and financial professional.

  • Clarity and confidence to analyze your finances and generate strategies to increase profit.

  • Strategic planning backed by numbers to get you to your business and lifestyle goals.

  • Personalized support to choose strategies that align with your money personality, strengths, and challenges.

  • Quick answers and clear advice to drive the profitability of your business.

  • BONUS: Access to a private menu of financial services offered at an exclusive member discount

  • BONUS: Access to a 30 min 1:1 private session with me, discounted at $125 OFF, to use when you first jump in to ask all the questions and just start your progress. 

Let’s take a walk around

I welcome you to walk around with me, where I show you everything! I am all about transparency, so you’ll see exactly what it will look like once you sign up, including my private menu and prices if you ever need extra support. I’m holding nothing back, no gatekeeping here.  

Here’s how The Table will support you in becoming financially free

Live Office Hours

Join the live calls for expert financial strategy and accounting advice to ask questions and develop clarity and confidence to manage your money and increase profits.

Access my 25+ years of knowledge and experience to get to your goals faster.

Private Podcast Question Submissions

We get that talking about finances can be uncomfortable. If you prefer to keep your questions anonymous, submit them to be answered in a private podcast.

Feel safe and encouraged while having your rawest questions answered.

In-Depth Financial Template Library

This library is always growing and includes all the templates and spreadsheets needed to make strategic decisions, manage your finances, and grow your business. 

Some of the templates included are: 

  • Cash Reserve Building Template

  • Employee vs Contractor Cost Calculators

  • Revenue & Time Value Reviews

The VITICULA ONE Sheet

This document will form the foundation of your empowered financial journey. Keep everything streamlined for simplified access to your numbers and data.

Simplify how you track, manage, and analyze your financial data.

MADE for Money Unique Profile Training

Uncover your signature Viticula MADE for Money Profile to unlock one of the four unique personality masterclasses. This training is your roadmap to making financial decisions that work for YOUR strengths and challenges. 

Create abundance and success easily by aligning your money management with your personality.

Most importantly, you’ll get access to the financial confidence needed to make data-informed decisions to quickly grow your business and achieve your dream lifestyle.

Join The Table

What’s Included:

✅ Live Office Hours

✅ Private Podcast Anonymous Question Submission

✅ The VITICULA ONE Sheet

✅ In-Depth Financial Template Library

✅ MADE for Money Unique Profile Training

✅ BONUS: Private Menu Access

✅ BONUS: Introductory Call:  Access to a discounted ($125 off) 30 min Introductory 1:1 call not available to the public to jumpstart your success

Explore monthly and quarterly options to accelerate your growth

$199 Quarterly / $79 Monthly

QUARTERLY

$199

Secure checkout. Ongoing support.

MONTHLY

Now only $79

Secure checkout. Ongoing support.

EXCLUSIVE BONUSES FOR THE TABLE MEMBERS

Bonus #1: Introductory Call

Access to a discounted ($125 off) 30 min Introductory 1:1 call not available to the public to jumpstart your success. 

This call has been designed for The Table Members only and serves as a starting off point in your journey to: 

  • Gain clarity on where to start

  • Decide what KPI’s matter for you

  • Learn how to know YOUR financial health

  • And have any and all of your specific questions on money in business answered

Bonus #2: Private Menu Access

As an active member of The Table, you’ll have exclusive, discounted access to 1:1 consulting and a done-for-you financial forecasting implementation menu.

These offers are available to you to help when you need: 

  • More individual guidance and direction outside of office hours

  • Kristen to dive into specific numbers and strategy

  • An opportunity to brainstorm scenarios specific to your business

Working with Kristen and Viticula:

“I avoided my business financials for so long because I dread the numbers. Kristen showed me right away how I needed to switch gears to become more profitable.”

CHELSEA | THE CHRISTIAN NUTRITIONIST

“Kristen's organization, expertise and knowledge go unmatched. Her insight and guidance help me see my business finances in a different light; therefore, I'm able to tweak, predict and plan as needed!”

CARRIE | Mindset & Wellness Coach

“Kristen has given me peace of mind. She has also been able to analyze my income and expenses in ways that I would never be able to do myself. Her reporting is amazing.”

Loren | Health and Wellness Coach

Hi, I’m Kristen!

The CEO and founder of Viticula Financial — A boutique financial strategy and virtual CFO firm that supports female founders and entrepreneurs. 

Your business strategy shouldn’t be separate from your lifestyle goals. 

And just as wine brings people together, Viticula—Latin for "Little Vines"—was born to nurture businesses in a safe and collaborative environment.

It’s our vision for you to feel relaxed, confident, and excited as we strategize and accelerate your journey toward passion-driven success.

Unlike typical business coaches, I combine strategic and accounting expertise to address personal and business financial needs.

Frequently Asked Questions

  • Yes! Our live office hours and private podcast question submissions ensure that all your questions are addressed monthly, providing you with expert financial strategy and advice.

  • Absolutely. You can cancel your membership at any time before your next billing cycle.

  • To keep Office Hours confidential and a safe place, they will not be recorded but all Private Podcast episodes will be available on demand.

  • The Table offers personalized support tailored to your unique financial situation and business goals, combining strategic and accounting expertise to ensure your financial success. The best part of The Table is office hours where all advice will be custom to you and your situation.

  • By utilizing a group setting, The Table provides the benefits of the strategic thinking and experience of a CFO without the high cost. You’ll receive strategic financial guidance, personalized support, and essential financial tools at a fraction of the price of hiring a full-time CFO.

  • You’re exactly who this membership is for! The Table is designed to help you overcome challenges, anxiety, and confusion about your numbers and financial management. You’ll receive clear guidance, easy-to-use templates, and support to help understand, manage, and make confident data-driven decisions.

  • The Table is perfect for businesses at all stages. Whether you're just starting out or looking to scale, our resources, support, and strategic advice will help you build a strong financial foundation and achieve your business and lifestyle goals.

  • Absolutely! Bookkeepers compile your history about what has happened, but often not in a format that is helpful for you to make strategic decisions and increase profit. You can use what your bookkeeper provides and take your financial IQ to the next level. The Table is perfect for someone with a bookkeeper but doesn't know how to use the information strategic forward thinking of a CFO.

  • As a member of The Table, you’ll have access to a Private Menu of 1:1 CFO offers at a discounted rate. While The Table offers strategic thinking and the experience of a CFO in a group format, we know sometimes you just need a personalized strategy call or a done for you Intensive, to really make customized and confident financial decisions guided by a CFO. 

  • Great question! Again, the goal is to help you inside the membership but I wanted to have these special offers available to you so I can give you everything you need in one place without having to outsource and vet someone new for 1:1 support. Below you will find the current Private Menu, which I will be adding to based the needs of the members: 

    • 30 min Strategy Call: $175 (normally $300) 

    • 60 min Strategy Call: $300 (normally $500)

    • Plan to Profit Intensive: $1200 (normally $1800)

  • I know you saw the sales page and what’s included, but if you’re a visual person like me, I created a quick tour to walk you around The Table membership! Take a peek HERE.

  • I understand that discussing finances can be a sensitive topic. In addition to the Q&A calls, you can submit your questions anonymously to be answered in the private podcast broadcast. You’ll still get the answers and insights, without having to ask in front of others.

  • Yes, The Table can 100% be a great fit for you. First of all, you are not alone. So many businesses have messy books and there are many opportunities inside The Table to get help with your specific books: 

    • Office Hours: While these are group office hours, nothing is recorded and everything is confidential. With members utilizing The Viticula One Sheet Template, (This is a template that will form the foundation of your empowered financial journey, helping you keep everything streamlined for simplified access to your numbers and data.) we can have open discussions and strategy even without disclosing your detailed financial data on these calls. 

    • Template Library: I will personally recommend free templates and tools I created based on where you are at in your business and the state of your finances. 

    • Anonymous Private Podcast: Ask me anything by submitting a quick and easy form and I will anonymously answer your question, in depth, transparently and you can listen in and shoot me an email with any follow up questions. 

    • 1:1 Support: If you still need more and want 1:1 support I offer discounted calls to all Table members, so if you need it, I’m there. 

Financial support for every milestone of business

What’s Included:

✅ Live Office Hours

✅ Private Podcast Anonymous Question Submission

✅ The VITICULA ONE Sheet

✅ In-Depth Financial Template Library

✅ MADE for Money Unique Profile Training

✅ BONUS: Private Menu Access

✅ BONUS: Introductory Call:  Access to a discounted ($125 off) 30 min Introductory 1:1 call not available to the public to jumpstart your success

Explore monthly and quarterly options to accelerate your growth

$199 Quarterly / $79 Monthly

QUARTERLY

Now only $199

Secure checkout. Ongoing support.

MONTHLY

Now only $79

Secure checkout. Ongoing support.

TAKE A SEAT AND JOIN ME AROUND THE TABLE