What may seem to many like an organic, word-of-mouth phenomenon was a series of savvy business decisions. Risks are a lot easier to take when you have the data to know it’s not as much of a risk as everyone thinks.

Learning the financial strategies that companies have made is a fascinating study, and I love getting to share with you why certain companies succeed or fail. Financial management HAS to be a part of your decision making process, especially if you are looking for long term profitability. And, I’ll tell you now if you aren’t focused on the long term goals of your business - you will probably be part of the 50% that don’t make it past year two. It’s exhausting chasing quick money.