Empowering founders and entrepreneurs to make data-driven financial decisions to support their business’s growth and profitability long-term without sacrificing their personal values.

Viticula Financial helps entrepreneurs understand their business and finances to enable them to build a more profitable business while achieving their personal goals. 

Whether you need monthly CFO support or short-term strategy advisory, you’ll walk away from your partnership with Viticula Financial understanding your business’s financial data and how to use it to grow.

MADE for Money Personality Quiz

This FREE quiz is something that I know you and many others will love if you’ve ever felt that your financial strategy doesn't fit into alignment with how you like to do things.

By taking this quiz, you’ll receive a personalized roadmap to making financial decisions that work FOR you, bring a sense of ease, and pave the way to abundance and success.

Meet the Founder!

Kristen Hillman is the founder and CEO of Viticula, LLC. With a background of over 25 years working in private equity investment and management, Kristen’s expertise lies in empowering founders to make confident, informed decisions to create predictability, profitability, and growth.

What clients are saying…

  • Corinne | Grid and Glam

    “Kristen is a total game changer. I have used a bookkeeper for years, but Kristen is truly next level. Her experience and expertise are unparalleled. She has become a trusted advisor to my business and has taken so much stress off my shoulders. As CEO (even with a financial background) it is stressful making financial decisions in a vacuum. I truly feel like I have a teammate now as I make big financial decisions. Hiring Kristen is an investment in your business, your confidence, and your stress reduction!”

  • Loren | Wellness Coach

    “I no longer have to worry if I’m making smart investments in my business, whether it’s for marketing or growing my team, because Kristen will review and make sure it falls in line with our budget. She has given me peace of mind. She has also been able to analyze my income and expenses in ways that I would never be able to do myself. Her reporting is amazing. I know so much more about my business than I did before Kristen started helping me.”

  • Amber | Productivity Coach

    “I feel empowered, relieved, confident, and encouraged! It’s an incredible relief to see everything on paper and understanding the percentages of expenses and revenue so I can make informed decisions. There are a lot of moving parts on starting a business, this has given me understanding of what to aim for and plan for cash flow so that I can create a healthy business.”